How Covert Filming Uncovered a £28m Timeshare Scam

Authorities have called it as one of the largest frauds of its kind in the United Kingdom.

Altogether 14 defendants have been convicted for their role in a £28m plot to defraud over 3,500 timeshare investors.

The affected individuals were eager to exit decades-old vacation property deals and tried to find assistance.

A large number were aged between 60 and 80. In excess of 500 of them parted with over £10,000, and one individual paid more than £80,000.

Those victimized were exposed to aggressive presentations continuing for six hours. They were financially worse off, holding valueless fake "credits" and still trapped in costly timeshare contracts they could no longer use.

The Firm Behind the Scam

The business at the core of the scheme was Sell My Timeshare (SMT). They took clients' cash to fund the proprietors' luxurious standard of living of private schools, high-end properties and private jets.

The leader at the head of the firm, Mark Rowe, was handed a 90-month prison term in January for conspiracy to defraud.

On Friday, his wife another individual was part of the concluding cases to learn their fate.

She was handed a 24-month deferred imprisonment at the judicial venue after pleading guilty to illegal fund handling.

The outcome represents a lengthy process and represents a major victory for the individuals who testified, the police and the Crown.

How the Probe Was Initiated

I first heard about SMT was in the summer of 2016. The role involved in the reporting team of a news organization, producing investigative features.

A friend pointed out that his mother had taken over the ownership of a vacation unit in the Spanish coast and, after long-term use, had commenced searching to exit the contract.

It's worth mentioning how widespread vacation properties had evolved with British holidaymakers in the 1980s and 1990s.

Vacation properties allowed people to access the same accommodation every year, or swap their weeks with fellow investors who had properties in alternative destinations. About 600,000 sun-lovers accepted that opportunity.

The initial boom was linked to a lot of stories about unscrupulous sellers fraudulently marketing properties. They appeared frequently on investigative broadcasts.

The standard holiday ownership agreement locked buyers for decades.

At that time, those owners who had used their regular accommodation in the sunshine for decades were ageing, and a large proportion were hoping to end their association to their holiday properties.

Several had reduced ability to travel and couldn't get to their apartments. Some just felt they'd achieved their goals from them. And others had deceased, in many cases leaving their family members to assume the deals - plus their annual payments and upkeep costs.

The Investigation Progresses

This was the situation the friend's mum had ended up. She browsed the internet for solutions and came across the organization, a business whose digital platform assured to terminate her deal.

Yet, having paid a fee and arranged an appointment with them, her family had doubts.

Further research uncovered numerous individuals claiming they had handed over cash and got nothing in return. Actually, they had suffered financially. Substantial amounts.

The reporting group began investigating what was occurring. It soon emerged that there were dubious individuals working within the vacation property industry.

A legal professional had numerous client reports preparing to take action against the company.

We spoke to individuals who had dealt with the organization and they all told the same story. They assumed the company would acquire their investment away from them but when they went to a consultation (for which they made an advance payment) they were told there was no market for their property.

In place of that, they were encouraged - indeed coerced - to invest additional funds purchasing "the company's points system", associated with the organization's holding firm, the parent organization.

The nature of these rewards was not exactly clear. They appeared to be a type of exchange medium, providing cheaper vacations and benefits and retail offers.

And they were apparently "exchangeable with fellow investors, at a future date.

Paying cash up front now would result in an eventual payoff that would pay for SMT's fees and result in the property owner ahead financially, released finally from their pesky deal.

An unbelievable offer? Well, yes.

A 'Misleading Scam'

If these accounts were true, this was a massive scam.

It's what is called a "bait-and-switch."

A business - here the organization - "lures the client by marketing a defined offering but then to state it cannot be provided, steering the customer towards an alternative, lesser option.

Such practices are unlawful. Armed with all the accounts we had gathered, we presented the rationale to secretly film one of the company's meetings.

Such an operation demands commitment, energy, and clear arguments for why this is the only way to obtain the evidence required to demonstrate illegal activity.

Once authorized, our small team arranged a appointment with one of the organization's staff in the location.

Acting as a member of the public hoping to help his mother out of her timeshare contract|holiday ownership agreement

Eric Hancock
Eric Hancock

A seasoned luxury travel writer and lifestyle curator with over a decade of experience exploring exclusive destinations and high-end trends.